How Elevate Now used AI Agents for Lead Qualification

By deploying an AI-powered sales assistant, Elevate Now scaled lead qualification during surging demand improving conversions, reducing cost per lead, and delivering a consistent, always-on customer experience without expanding their SDR team.

About the company

Elevate Now is India’s first doctor-led medical weight loss company, offering personalized, science-backed wellness programs. During the launch of a new product, they faced a surge in inbound inquiries and needed a scalable, high-touch way to qualify leads without ballooning costs

The Challenge

Following the product launch, Elevate Now saw a sharp rise in lead volume—but scaling their human sales team wasn't feasible. The manual process created several roadblocks:

Rising operational costs from hiring and training more SDRs, without assured ROI.
Inconsistent customer experience, with delays, script deviations, and poor follow-up cadence.
Unpredictable lead volume, leading to bottlenecks during peaks and idle time during lulls.

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Measurable Business Impact

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With the AI-powered lead qualification system, Elevate Now achieved:

75%

reduction in cost per lead

AI-powered outreach eliminated manual SDR overhead while scaling engagement

3×

increase in leads qualified per week

Always-on automation ensured no lead went unattended

20%

improvement in CSAT

Faster, consistent outreach delivered a better customer experience

100%

script adherence

Every conversation stayed fully compliant and on-brand

4% → 7%

conversion uplift

Structured, personalized engagement directly boosted sales performance.

The Core Technology Stack

AI-Powered Omnichannel Outreach

Scripted Personalization Framework

CRM & Subscription Integration

Human-in-the-Loop Workflow

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Our Custom AI Solution

Nurix delivered a tailored AI-based lead qualification system that managed outreach with precision, flexibility, and scale

Omnichannel Automation

Engaged leads via both chat and voice, ensuring 24/7 availability without human dependence.

Structured, Personalized Outreach

Automated three call attempts and two follow-ups per week, all optimized for behavior-driven timing.

Consistent Messaging

Maintained 100% adherence to the sales script, ensuring on-brand and compliant conversations.

Dynamic, Self-Optimizing Workflows

The system improved over time using real-time feedback, eventually matching top human SDR performance.

With Nurix, we didn’t just add automation — we gained an SDR team that works 24/7. The AI scaled instantly with our demand, cut costs, and still delivered conversations that felt personal and on-brand.

Founder, Elevate Now

Key Differentiator

Scale high-touch sales without scaling costs.

Elevate Now’s AI assistant delivered consistent, brand-perfect outreach at a fraction of the cost required to scale human SDR teams. It transformed volatile lead volumes into a reliable, efficient, and conversion-optimized pipeline—while keeping customer satisfaction high and costs low.

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