AI That Delivers, Not Just Talks

Rather than a single interaction point, ICC wanted to design something to support fans before, during, and after matches.

Building an autonomous co-sell product that could surface and act on cloud partnership opportunities required deep enterprise integrations, secure AI-native design, and significant engineering effort — all within tight time-to-market constraints.

Rapid growth in user feedback created overwhelming review volumes, slow response times, and inconsistent engagement that strained the support team and hurt user trust.

Rapid growth in users and services led to high volumes of repetitive support queries, inconsistent response times, and increased pressure on frontline support teams.

Distributed and inconsistent training documentation across acquired agencies made onboarding slow, fragmented, and prone to errors, increasing compliance risk and burdening managers.

High volumes of admissions enquiries across time zones led to delayed responses, repetitive counsellor workload, and inconsistent parent experience—especially outside working hours.

Scaling demos exposed communication gaps—leading to no-shows, delayed follow-ups, and missed parent feedback.