How Global Schools Group transformed student acquisition with AI
“Admissions is the first interaction families have with our school. With an AI admissions counselor available around the clock, parents feel heard, supported, and guided from the very first call—no matter where they are or when they reach out.”
.jpg)
Global Schools Group (GSG) is a leading international education group with 64 campuses across 11 countries, serving 45,000 students from 70 nationalities. Offering world-class curricula including IB, British, and American programs, GSG is committed to delivering exceptional academic outcomes and personalized learning experiences. The admissions teams at GSG, Singapore manage a steady flow of enquiries from parents—many of whom reach out outside regular working hours or from different time zones. As admissions is the first point of contact for families, timely, clear, and supportive communication plays a critical role in shaping the parent experience.
As admissions enquiries continued to grow across Global Schools Group’s Singapore campus, the team began to face a familiar scaling challenge. While interest from parents remained strong, traditional call handling and counsellor-led admissions support were constrained by office hours and human availability.
Parents calling in typically sought quick answers to essential questions—about curriculum, fees, campus visits, and next steps. Response times varied based on timing and counsellor workload, and admissions teams spent significant time repeatedly addressing the same queries. Over time, this created friction at the very first touchpoint of the admissions journey and made it difficult to deliver a consistently responsive, parent-first experience.
Key challenges included:
- Admissions enquiries arriving outside office hours and across time zones.
- Repetitive questions consuming counsellor bandwidth.
- Inconsistent response times during peak enquiry periods.
- Limited ability to answer every call without increasing staffing.
- Risk of delayed follow-ups affecting parent confidence.
Without a more scalable approach, these challenges limited the admissions experience. It became clear that Global Schools Group Singapore needed a way to respond instantly and consistently—without increasing operational overhead.
Nurix deployed its AI Voice Agent platform to support admissions across Global Schools Group Singapore. Instead of navigating phone menus or waiting for counsellor availability, parents can now speak naturally with SARA, the AI Admissions Counselor.
SARA was designed to handle high-frequency admissions conversations with clarity, warmth, and context—while operating continuously beyond office hours.
Key workflows included:
- Instant admissions enquiry handling, 24/7:
Parents receive immediate answers to questions about curriculum, fees, and admissions timelines. - Real-time campus visit scheduling:
The AI counselor schedules campus tours seamlessly, reducing manual coordination for admissions teams. - Guided admissions next steps:
Parents are clearly guided through what to do next, helping them move forward with confidence. - Automatic CRM logging with full context:
Every interaction is logged with transcripts and follow-ups, enabling counsellors to take over seamlessly when needed.
Together, these workflows created a consistent, responsive, and scalable admissions experience. Global Schools Group Singapore is now able to answer every enquiry, deliver instant responses, and allow counsellors to focus on meaningful, high-value conversations—without increasing costs.
With Nurix AI Voice Agents live across admissions enquiries in Singapore, Global Schools Group unlocked immediate improvements in responsiveness, coverage, and operational efficiency.
As a result, parents now receive instant answers to critical admissions questions, campus visits are scheduled seamlessly, and counsellors are able to focus on meaningful, high-intent conversations—improving the overall admissions experience from the very first call.
Nurix enables Global Schools Group Singapore to deliver a truly parent-first admissions experience at scale. The AI admissions counselor handles high volumes of repetitive enquiries with clarity and empathy, while seamlessly integrating with internal systems to log every interaction in real time. By combining always-on availability, natural conversation, and full context handoffs, Nurix ensures that no enquiry is lost, no parent is left waiting, and admissions teams can operate at their highest impact—without additional staffing or complexity.
High volumes of admissions enquiries across time zones led to delayed responses, repetitive counsellor workload, and inconsistent parent experience—especially outside working hours.
Don't Miss These
.webp)
Want to listen to our
Voice AI agents in action?
Get a personalized demo to see how Nurix powers human-like voice AI conversations at scale.
