Success Stories
Voice AI

How College Vidya Uses Voice AI to Automate Lead Qualification and Boost Admissions Efficiency

Discover how College Vidya integrated a GenAI voice solution to automate early-stage student conversations, filter high-intent leads, and scale the admissions funnel without overwhelming human teams.
About the company

College Vidya is a leading aggregator platform in India dedicated to online and distance education. It partners with accredited universities and educational institutions, offering students a transparent, data-driven comparison of academic programs covering course structure, fees, faculty strength, and more. Beyond listings, College Vidya provides expert counseling and end-to-end support to help learners choose and enroll in the right program.

The Challenge

College Vidya was dealing with high lead volumes from its digital campaigns, but faced bottlenecks in early-stage lead handling:

  • Leads from website forms, social campaigns, and purchased lists queue up, creating a backlog that grows faster than human teams can clear.

  • Human counselors call blindly without qualification, so every conversation starts cold and wastes time on basic filtering.

  • No consistency in call prioritization means high-intent prospects don’t get reached first, hurting outcomes.

  • Timing issues cause candidates to forget which program they applied to, forcing counselors to rebuild context instead of counseling.

  • The team needs to capitalize on recall while interest is fresh, because delays quickly cool intent and increase drop-offs.

Measured Business Impact

College Vidya’s deployment of the Nurix Voice AI Agent delivered tangible outcomes across efficiency, engagement, and enrollment conversion redefining how student leads are qualified and routed.
38%
increase in qualified lead throughput

Enabled faster counselor focus on high-intent students, improving enrollment readiness and response quality.

45%
reduction in counselor workload

Freed up human counselors from repetitive filtering tasks—allowing them to focus on high-value conversations and conversions.

250+
customer registrations completed

Voice automation directly influenced sign-ups and accelerated qualified lead conversions.

faster lead routing time

Automated voice workflows cut routing delays from hours to minutes, ensuring immediate counselor follow-up.

Zero
manual effort for initial qualification

Fully automated data capture, scoring, and CRM sync—no human intervention required.

The Core Technology Stack

LLM-Powered Voice Interface: Adaptive voice conversations powered by real-time intent detection.

CRM Integration: Automatic syncing of call outcomes, lead scores, and next steps.

Real-Time Campaign Updates: Instant rollout of new FAQs or policy changes to ensure message consistency.

Analytics Dashboard: Monitors engagement patterns, lead quality, and funnel performance.

Our Custom AI Solution

College Vidya deployed a AI-powered Voice Agent designed to replicate human-like admission conversations while automating lead qualification, data capture, and counselor routing.

Intent-Based Lead Classification

The system classifies leads into Qualified vs Unqualified and further segments by intent: High Intent → Warm → Cold → Lost. This structured funnel ensures that only candidates most likely to enroll reach the next stage.

Smarter Human Handoffs

Human counselors no longer lost leads. Nurix provides rich handoff context including preferences, budget range, and readiness, enabling seamless transitions into personalized discussions.

In-Call Program Recommendations

The voice agent now recommends from a database of 200+ universities based on each student’s goals. For example, if a student wants an MBA in Marketing under ₹2 lakhs/semester, the Agent presents three matched options on the spot.

CRM Synced, SOP-Aligned Conversations

All outcomes, transcripts, and lead scores are logged directly into CRM and ticketing systems. Conversations match College Vidya’s SOPs and tone — fluent in both English and Hinglish.

The Nurix Voice AI agent became an extension of our admissions team—handling thousands of student conversations daily, qualifying them accurately, and ensuring no interested student slipped through the cracks. The scalability and consistency it brings have completely transformed our lead management process.

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Key Differentiator

Scale effortlessly with zero overhead or retraining.

The Nurix Voice AI agent dynamically scales with lead volume—managing seasonal admission peaks or campaign surges without extra cost, training, or supervision. Its continuously updated knowledge base enables smarter, empathetic conversations aligned with College Vidya’s brand voice.

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