How College Vidya Uses Voice AI to Automate Lead Qualification and Boost Admissions Efficiency

Discover how College Vidya integrated a GenAI voice solution to automate early-stage student conversations, filter high-intent leads, and scale the admissions funnel without overwhelming human teams.

About the company

College Vidya is a leading aggregator platform in India dedicated to online and distance education. It partners with accredited universities and educational institutions, offering students a transparent, data-driven comparison of academic programs covering course structure, fees, faculty strength, and more. Beyond listings, College Vidya provides expert counseling and end-to-end support to help learners choose and enroll in the right program.

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The Challenge

College Vidya was dealing with high lead volumes from its digital campaigns, but faced bottlenecks in early-stage lead handling:

A lot of incoming inquiries needed to be qualified before passing them to counselors.
Manual filtering meant counselors were spending too much time on low-intent leads.
Response delays or inconsistent follow-ups risked losing potential students.
The manual approach didn’t scale well without adding headcount.

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Measured Business Impact

College Vidya’s deployment of the Nurix Voice AI Agent delivered tangible outcomes across efficiency, engagement, and enrollment conversion redefining how student leads are qualified and routed.

38%

increase in qualified lead throughput

Enabled faster counselor focus on high-intent students, improving enrollment readiness and response quality.

45%

reduction in counselor workload

Freed up human counselors from repetitive filtering tasks—allowing them to focus on high-value conversations and conversions.

250+

customer registrations completed

Voice automation directly influenced sign-ups and accelerated qualified lead conversions.

3×

faster lead routing time

Automated voice workflows cut routing delays from hours to minutes, ensuring immediate counselor follow-up.

Zero

manual effort for initial qualification

Fully automated data capture, scoring, and CRM sync—no human intervention required.

The Core Technology Stack

LLM-Powered Voice Interface: Adaptive voice conversations powered by real-time intent detection.

CRM Integration: Automatic syncing of call outcomes, lead scores, and next steps.

Real-Time Campaign Updates: Instant rollout of new FAQs or policy changes to ensure message consistency.

Analytics Dashboard: Monitors engagement patterns, lead quality, and funnel performance.

Our Custom AI Solution

College Vidya deployed a AI-powered Voice Agent designed to replicate human-like admission conversations while automating lead qualification, data capture, and counselor routing.

Intelligent Lead Qualification

The Voice Agent engages with incoming leads via natural, contextual dialogue to gather essential information—such as academic goals, preferred programs, eligibility, and budget alignment.

Lead Scoring and Routing

Based on predefined qualification logic, the system automatically categorizes leads and routes qualified ones directly to the appropriate counselor, while filtering out low-intent prospects.

Seamless CRM Integration

All call outcomes, transcripts, and lead intents are automatically logged into the CRM and ticketing platforms, providing counselors with real-time visibility into each student’s journey.

Human-Like Conversations

Trained on College Vidya’s Standard Operating Procedures (SOPs) and knowledge base, the AI agent maintains accurate, empathetic, and brand-aligned communication in both English and Hinglish.

The Nurix Voice AI agent became an extension of our admissions team—handling thousands of student conversations daily, qualifying them accurately, and ensuring no interested student slipped through the cracks. The scalability and consistency it brings have completely transformed our lead management process.

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Key Differentiator

Scale effortlessly with zero overhead or retraining.

The Nurix Voice AI agent dynamically scales with lead volume—managing seasonal admission peaks or campaign surges without extra cost, training, or supervision. Its continuously updated knowledge base enables smarter, empathetic conversations aligned with College Vidya’s brand voice.

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