How Global School Group transformed student support without scaling costs

AI-powered Voice Agents transforming admissions and student support for a global school network.

About the company

Global Schools Group is a leading international education group with 60+ campuses across 11+ countries, serving 45,000+ students from 70+ nationalities. Offering world-class curricula including IB, British, and American programs, GSG is committed to delivering exceptional academic outcomes and personalized learning experiences.

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The Challenge

With thousands of families exploring admissions every year and tens of thousands of active students requiring ongoing support, GSF’s support teams were inundated with repetitive queries.
Key challenges included:

150,000+ annual inquiries across admissions, student services, and general information.
Long response times due to manual triaging of inquiries.
Inconsistent experiences across geographies and time zones.
Rising operational costs driven by the need for more student support staff.

The result was increased pressure on admissions counselors and support teams, and a growing gap between student expectations and the school’s ability to deliver instant, personalized answers.

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Measurable Business Impact

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Global School Group's deployment of the voice agent delivered tangible business impact, boosting efficiency, engagement, and student engagement

24/7 availability

ensuring no call went unanswered.

<1s latency

for real-time conversational feel

99%+ accuracy rate

in answering FAQs.

Zero additional hiring or training

required during peak seasons.

The Core Technology Stack

LLM-powered Voice Interface

Website 'click to call' integration

CRM + Telephony Integration

Real-time Analytics Dashboard

AI-Powered Conversations, Built to Scale

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Global Schools Group deployed LLM-powered Voice Agents through Nurix AI to transform admissions and student support — delivering instant, 24/7, personalized assistance across the student lifecycle.

Dynamic Conversations

Tailored, human-like conversations that adapt to each caller — whether it’s a prospective parent asking about admissions or a current student checking schedules — responding in real-time with contextual accuracy.

Personalized Admissions Assistance

Guides families through the application process, providing information on curricula, fees, and timelines, and capturing lead data to streamline follow-ups.

CRM Integration

All interactions and transcripts are auto-logged into HubSpot CRM, enabling admissions and support teams to seamlessly pick up conversations without manual data entry.

On-Demand Scalability

No training required — the Voice Agent can handle 150K+ inquiries annually and ramp up instantly during peak admission seasons without additional hiring.

Key Differentiator

Scale globally with zero overhead, zero retraining.

This GenAI voice agent supports GSG’s global network, handling 150K+ annual inquiries without extra cost or retraining. Its expansive knowledge base delivers instant, localized answers across admissions and student services, ensuring consistency across 11+ countries. With real-time transcripts, HubSpot CRM integration, and analytics on every interaction, student and parent conversations remain traceable, actionable, and ready to scale during peak seasons.

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Start your AI Journey with Nurix today

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