Success Stories
Voice AI
How Global Schools Group transformed student acquisition with AI
AI-powered voice agents transforming admissions and parent experience for a global school network
About the company
Global Schools Group (GSG) is a leading international education group with 64 campuses across 11 countries, serving 45,000 students from 70 nationalities. Offering world-class curricula including IB, British, and American programs, GSG is committed to delivering exceptional academic outcomes and personalized learning experiences.
The Challenge
For the GSG’s Singapore campus, the admissions team manages a large and growing volume of parent inquiries every day. While interest is strong, the process creates key operational hurdles:
- Repetitive, high-volume questions on admissions, curriculum, and campus visits put constant pressure on counselors.
- Round-the-clock inquiries often arrive outside working hours, stretching response times and leaving parents waiting.
- Difficulty maintaining consistent, personalized experiences for every family across varying contact times.
These challenges make it harder to deliver the instant, accurate, and tailored answers parents expect when exploring school options.
Measurable Business Impact
Global School Group's deployment of the voice agent delivered tangible business impact, boosting efficiency, and engagement.
24/7 availability
ensures no parent call goes unanswered.
<1s latency
delivers a real-time, conversational feel.
99%+ accuracy rate
in answering FAQs.
Full CRM integration
captures every interaction and transcript automatically.
The Core Technology Stack
AI-Powered Conversations, Built to Scale
GSG partnered with Nurix AI to deploy SARA, an AI Admissions Counselor, at the Singapore campus. Built to complement human counselors, SARA provides:
With Nurix’s Voice AI agent we’ve transformed how we engage parents. Now every inquiry is answered instantly and in a personal, conversational way irrespective of the time. The seamless CRM integration has been a game changer for our team, ensuring no lead slips through and allowing counselors to focus on building deeper relationships.
Key Differentiator
Parent-first admissions journey with built-in scalability
GSG and Nurix have designed an AI solution that keeps parents at the center of every interaction, ensuring each inquiry is handled seamlessly, accurately, and in full alignment with the school’s brand voice.