How Kaarwan Uses Voice AI to Engage Leads, Reengage Dormant Prospects & Scale Admissions

Discover how Kaarwan partnered with Nurix to deploy a voice AI solution that automates lead qualification, reactivates dormant leads, and ensures 24/7 engagement without ballooning team size or operational cost.

About the company

Kaarwan is an innovative edtech platform focused on upskilling architects, designers, and allied professionals via outcome-driven workshops and certification courses. Kaarwan blends theory and hands-on practice offering both online and offline learning experiences. Its mission is to democratize design education, integrating vernacular traditions with cutting-edge tools to bridge the gap between academic knowledge and field-ready skills.

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The Challenge

As Kaarwan scaled its marketing and outreach, lead volumes grew rapidly but the human sales/ admissions team couldn’t keep pace. Key challenges included:

Delay in initial engagement: fresh leads had long response times, reducing momentum.
Dormant leads went untouched, representing lost opportunities.
Inconsistent handling outside business hours led to missed inquiries.
Manual qualification burden strained resources and introduced variance in quality.

Kaarwan needed a solution that could engage leads instantly, filter high-intent prospects, and operate continuously all without amplifying staffing or process overheads.

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Measured Business Impact

Even in its initial phase, Kaarwan’s deployment of Nurix Voice AI is already showing strong outcomes across engagement, qualification efficiency, and dormant lead revival.

42%

increase in lead-to-qualified rate

AI-led conversations now identify high-intent learners faster, helping counselors focus on the most conversion-ready prospects.

28%

reactivation rate on dormant leads

The Voice AI successfully re-engaged previously inactive learners through contextual, personalized outreach—reviving dormant demand.

1,500+

minutes of AI-driven outreach in the first month

Early rollout already handled thousands of learner interactions, ensuring consistent tone and responsiveness across campaigns.

24/7

lead engagement and coverage

Instant, round-the-clock conversations captured inquiries even after hours—minimizing drop-offs and missed opportunities.

Zero

additional hiring or training overhead

Automated qualification and reactivation scaled seamlessly without expanding the admissions team.

The Core Technology Stack

LLM-Powered Voice Interface: AI-driven conversational engine that understands natural speech, identifies intent, and adapts responses for each learner interaction.

Telephony & Dialer Integration: Integrated with Kaarwan’s outbound calling infrastructure to manage inbound, outbound, and after-hours calls seamlessly under the brand’s identity.

CRM & Ticketing Connectivity: Secure, two-way data exchange with Kaarwan’s CRM and ticket management tools automatically logging call outcomes, lead tags, and counselor routing data.

Analytics Dashboard: Captures and analyzes every interaction to extract sentiment, intent, and conversion insights enabling continuous improvement and transparent performance tracking.

Our Custom AI Solution

Kaarwan deployed Nurix’s Voice Agent to automate lead qualification and reactivation, while maintaining personalized, human-like interactions across every call.

Automated Lead Qualification

The Voice Agent engages new inquiries instantly, collecting details like course interest, experience level, and budget to assess intent and eligibility.

Lead Reactivation Engine

Older or dormant leads are intelligently re-engaged through contextual, conversational outreach reviving interest and feeding them back into the pipeline.

24/7 Lead Coverage

The system ensures no opportunity is missed by handling calls and follow-ups even after hours, on weekends, or during campaign surges.

CRM & Telephony Integration

All interactions, outcomes, and insights are automatically synced to Kaarwan’s CRM and telephony systems, eliminating manual updates and ensuring seamless counselor handoffs.

With Nurix Voice AI, our follow-ups became frictionless. The agent re-engages learners we had lost touch with consistently, and at scale. It’s like having an always-on admissions assistant that never misses a beat.

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Key Differentiator

Reignite demand with intelligent, always-on outreach.

The Nurix Voice AI platform doesn’t just manage fresh leads—it continuously reactivates dormant ones, ensuring every prospect stays within Kaarwan’s orbit. Its bilingual, SOP-aligned voice intelligence preserves brand empathy while eliminating manual follow-up fatigue.

Start your AI Journey with Nurix today

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