Success Stories
Voice AI
How Xanadu Scaled Lead Conversion with GenAI Voice Agents
Discover how Xanadu leveraged Nurix’s AI voice agents to scale real estate lead engagement, drive higher conversions, and deliver consistent customer experiences across thousands of leads without expanding their sales team or operational overhead.
About the company
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Xanadu Realty is a leading real estate sales and marketing firm that partners with top developers across India to design and execute large-scale growth and customer engagement programs. Our first campaign with Xanadu was for House of Abhinandan Lodha, a prominent real estate brand focused on premium plotted developments. The project required rapid outreach, consistent customer communication, and high-volume lead qualification all while maintaining premium brand experience standards.
The Challenge
With a growing portfolio of real estate projects, Xanadu faced a key operational challenge maintaining consistent, timely engagement across thousands of leads generated through multiple marketing channels. Manual outreach and update sharing were time-consuming, taking up to a week to align messaging and campaign FAQs across all leads. As campaigns expanded, so did the strain on human bandwidth and operational costs.
Xanadu needed a reliable, scalable, and consistent AI engagement layer that could:
- Qualify leads at scale for each project,
- Handle fluctuating campaign volumes with agility, and
- Maintain brand-aligned communication without increasing manpower
Measured Business Impact
Xanadu’s deployment of Nurix’s GenAI Voice Agent delivered measurable efficiency, engagement, and conversion impact — transforming how real estate campaigns scale and perform.
81,000+
minutes powered by AI
Generated through two large-scale outbound campaigns, showing rapid adoption and engagement growth
1.5%
conversion rate
without increasing sales team capacity
250+
customer registrations completed
AI-driven outreach directly influenced sign-ups and property interest across campaigns.
7×
faster campaign updates
and message rollout
Zero
additional hiring or retraining
Scaled engagement across multiple projects with no extra workforce or operational overhead.
The Core Technology Stack
Our Custom AI Solution
To address these challenges, Xanadu deployed Nurix’s GenAI-powered Voice Agent for outbound and inbound lead management reviving dormant leads, accelerating registration journeys, and maintaining consistent customer communication across thousands of calls.
The Nurix AI voice agent became an essential part of our sales engine — reaching dormant leads, delivering consistent conversations across projects, and scaling instantly as campaigns evolved. It’s helped us engage thousands of prospects without expanding our team, while ensuring every message stays on-brand and up to date.
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Key Differentiator
Scale instantly. No retraining. No overhead.
Nurix’s GenAI Voice Agent scales effortlessly with campaign demand updating scripts, FAQs, and outreach flows across thousands of leads in seconds. Every call stays accurate, consistent, and on-brand delivering scalability that manual operations can’t match