Success Stories
Banking & Financial Services
What Happens When You Replace IVRs with Intelligence?
Discover how Aditya Birla Capital moved beyond traditional IVR systems by deploying a conversational AI voice agent, enabling faster lead qualification, seamless cross-sell, and scalable outreach without increasing team load.
About the company
Aditya Birla Capital is the financial services powerhouse of the Aditya Birla Group. With a presence across lending, insurance, asset management, and financial advisory, it delivers a comprehensive suite of solutions through its integrated group businesses, empowering individuals and enterprises to manage, grow, and protect their wealth.
The Challenge
Aditya Birla Capital’s growing marketing efforts and expanding financial portfolio led to a sharp rise in inbound leads, but their traditional call center setup couldn’t keep pace. Manual qualification processes resulted in delays, inconsistent experiences, and overburdened teams, making the system both costly and difficult to scale.
Measurable Business Impact
Aditya Birla Capital’s deployment of the voice agent delivered tangible business impact, boosting efficiency, engagement, and revenue potential.
10%
increase in conversion rates
Compared to human-led calls, with 8× better engagement than IVR systems.
10%+
of leads qualified for multiple products
Unlocking new cross-sell opportunities across loans and insurance.
24/7
lead engagement
Delivered without increasing support team size or cost.
<800ms
response time
Minimizing drop-offs and improving user experience.
Zero
additional hiring or training
While scaling instantly across campaigns and geographies.
The Core Technology Stack
AI-Powered Conversations, Built to Scale
Aditya Birla Capital deployed an LLM-powered Voice Agent through Nurix AI to transform the qualification process
The Nurix AI agent is leading our sales process with human-like conversations tailored to each customer’s profile. The scalability and traceability of these voice agents have not only improved our conversation quality but also 10% additional in cross-sell opportunities; it's a true revenue driver.
— Executive Vice President - Technology, Aditya Birla Capital
Key Differentiator
Scale up and down with Zero overhead, Zero retraining.
This GenAI voice agent scales with your demand, handling peaks and drops without extra cost or retraining. Its expansive knowledge base fuels smarter conversations, unlocking cross-sell potential and boosting ROI. And with real-time transcripts and intent analytics, every interaction stays traceable and actionable.