A fast-growing edtech startup was receiving thousands of student inquiries each month across its website, app, and social channels. But not every inquiry was enrollment-ready — many learners were still exploring options, unsure about their eligibility, or trying to find the right program.

Student success teams were stretched thin, spending hours following up with prospective learners, many of whom weren’t ready to commit, while those eager to enroll were often left waiting.

The startup needed a faster, smarter way to engage users, identify intent, and help its team focus where it mattered most. That’s when they partnered with Nurix AI to instantly qualify interest, assess fit, and surface high-intent students for timely, personalized support.