A renowned school network was seeing a surge in inquiries from prospective students and their families. Most of them were simple and repetitive — “What’s the tuition fee?”, “How do I apply?”, “Is housing available?”, “What’s in the curriculum?”, or “When will I get my admission decision?” But even these routine questions were eating up hours of staff time every day.

The issue wasn’t just the volume. Inquiries came in across chat, email, and call especially during peak admission seasons, often late at night or during weekends. Admissions teams couldn’t respond quickly enough, leading to delays, drop-offs, and poor first impressions. Scaling up meant hiring and training more staff, which was costly and slow.

That’s when the institution partnered with Nurix AI to offer automated, always-on support — reducing wait times, handling high volumes with ease, and freeing staff to focus on meaningful, one-on-one engagement.

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