AI in Customer Service

How is AI Transforming Customer Support?

It’s 8:30 PM. You’ve wrapped up your day and finally have time to fix that issue with your online order. But the customer support line is closed. You’re left with an email form that promises a response in “24 to 48 hours” but we all know how that usually goes.

Or maybe you manage to call during business hours. After navigating a maze of IVR prompts, you finally reach someone, just in time for the line to drop. And if you turn to chatbots, you're met with five preset FAQs and no actual solution.

It’s not a support system. It’s a support obstacle course.

The New Standard: Instant, Human-Like AI Support

Modern customers expect real-time help, not robotic menus. Zendesk reports that more than 70% of customers expect conversational experiences when reaching out to brands. However, most systems today still rely on rigid scripts or slow queues.

At Nurix, we’re not trying to modernize the IVR.
We’re replacing it with real AI agents trained to listen, understand, and solve.

Here’s how we’re changing the game:

1. No Scripts. Just Smart Conversations.

Our AI doesn’t serve you a multiple-choice test. It listens to what you say in your words and responds with real understanding.

No predefined buttons. No decision trees. Just direct answers and contextual follow-ups.

We understand that when people contact support, they don’t want a quiz, they want personalized help.

2. Context-Aware Dialog Management

Traditional voice bots wait for silence or follow hard-coded rules. Our agents go deeper.

They analyze:

  • Semantics: What you said
  • Acoustics: How you said it (tone, stress, hesitation)
  • Context: What’s happening in the conversation

This allows the AI to detect when a customer is simply pausing to think versus actually finishing their thought. It can handle interruptions gracefully, without cutting the user off mid-sentence, and recognize quick affirmations like “uh-huh” as signs to continue, ensuring conversations stay smooth and human-like.

3. Adaptive Timing for Every User

Not everyone speaks the same way. Some pause to think. Others talk quickly. Most bots don’t adapt and that leads to awkward silences or premature cutoffs.

Our AI adjusts in real time based on your speech rhythm. That means:

  • Faster turn-taking
  • No awkward gaps
  • No talking over the user

4. Dual-Audio Intelligence

Here’s where most systems fall apart: they analyze only the user’s speech.
At Nurix, our system listens to both the user and the bot’s own audio at the same time.

That means more accurate detection of:

  • Turn ends
  • Backchannels like “yeah” or “uh-huh”
  • True interruptions

Note: If you’re curious and wish to understand how we handle this in depth, check out Aayush’s episode on dialog management, where he breaks it down in detail.

Why This Matters

Research shows that 73% of customers will switch to a competitor after multiple bad experiences, and 50% after just one. That’s how thin the margin is.

And in today’s market, customers don’t just judge brands by what they sell—they judge them by how quickly they solve a problem.

At Nurix, we don’t just automate. We build AI that understands you—and speaks to your customers like you would.

Let’s Redefine Customer Support

Whether your team handles support, sales, or both, Nurix AI agents help you deliver:

  • Fast, intelligent, always-on responses
  • Real understanding of tone, timing, and intent
  • Seamless, human-like conversations at scale

No menus. No hold music. No frustration.

👉 Talk to us about transforming your support experience

Written by
Ankita Manna
Created On
06 June, 2025

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