Use Case
Smart Lead Capture
Conversational Buyer Engagement
Intent-Based Prioritization
The Problem:
High Interest, Low Impact.
High Interest, Low Impact.
A leading U.S. real estate platform specializing in buying, selling, and investment properties experienced a surge in online buyer activity that strained its existing lead management process.
Manual lead qualification caused high-intent buyers to drop off without interaction, while long response times and delayed callbacks created friction and reduced buyer trust.
Sales teams were overburdened with low-quality leads, and unpredictable traffic patterns made staffing inefficient, resulting in missed opportunities and inconsistent customer experiences.
That’s when the platform partnered with Nurix AI to automate lead qualification, streamline buyer engagement, and scale operations efficiently.
The Solution:
Built for Speed, Trained for Intent.
Built for Speed, Trained for Intent.
To address the challenge, Nurix deployed a conversational AI Agent that redefined how the platform engaged with potential real estate buyers.
Instant
Engagement
Engagement
Greeted website visitors instantly with a natural, conversational experience that felt personalized and approachable.
Smart Buyer
Qualification
Qualification
Captured critical buyer information, including investment intent, preferred locations, property types, budgets, and timelines, all within the first interaction.
Priority
Routing
Routing
Automatically Identified pre-approved, high-intent buyers and routed them seamlessly to the human sales team for faster follow-up.
Seamless
System Integrations
System Integrations
Automatically synced buyer profiles and lead into the company’s CRM, ensuring a smooth transition for sales teams without manual data entry. Integrated with scheduling tools to book site visits or follow-up calls based on lead availability.
24/7
Availability Across Channels
Availability Across Channels
Ensured around-the-clock lead engagement through text, email, and voice without increasing operational costs or requiring constant human oversight.
Nurix AI helped us turn casual interest into real conversations, our sales team now focuses only on serious, qualified buyers.
— Head of Digital Sales, Real Estate Platform
The Impact:
Smarter Engagement. Real Results.
Smarter Engagement. Real Results.
5X
faster lead qualification
reducing buyer wait times and speeding up sales cycles
25X
increase in property tour bookings
from AI-engaged visitors.
>90%
CSAT
with buyers appreciating the seamless, personalized experience.
60%
reduction
in time spent on lead qualification.